ALTERNATIVE MODEL OF OPERATION OF THE TOURIST SYSTEM: DESIGN AND METHODOLOGICAL DEVELOPMENT OF THE TOURIST OFFER

Abstract

It was designed and developed methodologically the ideal operation of the engine of the
tourist supply of the alternative model of operation of the tourism system (based on the
models of Roberto Boullon, Neil Leiper and OMT), changing the current approach of
tourism development models from the supply) to a systemic-mechanical approach based
on the study of the ecological niche of the actual and potential tourist demand (tastes,
preferences, needs, demands and trends), obtaining a chain of competitiveness between
all its direct and indirect elements of tourism, generating tourism and technological
innovation in the products designed, based on the sustainable use of natural and cultural
attractions. Four steps were also identified to efficiently develop a tourist destination,
with the aim of closing the gap between the current state of the ecological niche of tourist
demand and the offer of tourism products and services in the tourist destination.