RUINS OF MODERNITY AS TOURISM AND HERITAGE OF URBAN COUNTERCULTURE

Abstract

The social panorama of the world from the second half of the twentieth century brought
with it the breaking of paradigms and beliefs that underpinned the project of modernity
and the industrial revolution. Europe was the first to demonstrate the decay of the modern
project, ruin appears with the decline of the industrial model and this will initiate new
social movements that will try to adapt by establishing a found way to see and
instrumentalize the new reality. These times of change would be the scenario of the
counterculture, this countercultural pattern has as its main iconography the urban and
industrial decline. At the same time, the so-called cultural tourism has emphasized the
evidence of the counterculture as the mark of a historical event, especially in Europe,
there is increasing evidence of the phenomenon. The present article tries to
explore the low processes that this happening of our times gives.